When Richard Neulaender, Managing Director of Heritage Automotive established a vision for his newly acquired business he was very succinct and very clear when he said, “The experience we give our customers and staff will make us the genuine business of choice”.
He believed that to deliver the company vision he would need to establish a robust top-to-bottom sales process providing a consistent approach at individual, team and executive level and then reinforce the process with training and ongoing coaching to ensure that every member of staff could buy in to and execute against the vision.
Richard had worked with Martec Europe before he acquired Heritage Automotive and knew exactly how they could help him. “If you are serious about your business you have to plan for success and I knew that Martec could help me do that as they offer a range of joined up solutions that have relevance right across the business” Heritage Automotive worked together with Martec with a tailored telephone and face-to-face sales training programme with ongoing individual follow-up coaching sessions.
Richard says: “We are very aware that today customers have more choice than ever before, so I have made it our business to maintain levels of customer experience that excel. Martec, with their knowledge of the business built into their solutions are continuing to provide us with the support we need to maintain our performance levels across the Group.”