Sales Training
Guiding your customers through the sale process is an important management task.
When it comes to face-to-face interactions, treating customers courteously is only a small part of the sale process. The language used, the tone of voice and the customer to client rapport all have a part to play in determining the outcome of a visit; whether it’s purchasing a vehicle, accessories or upselling.
Our training provides your staff with the insights, skills and understanding which empowers them to achieve the desired result.
Our training programmes are the following:
DRIVING ONLINE PERFORMANCE™
Driving Online Performance™ gives your team the skills and confidence to engage in virtual conversations, allowing them to guide consumers along a path more likely to lead to a booking.
DRIVING SHOWROOM PERFORMANCE™
This covers how to engage customers in a face-to-face situation in order to explore their requirements whilst also moving quickly to the test drive and purchase phase.
DRIVING FINANCE & RETENTION PERFORMANCE™
This training prepares your salespeople for the objections they will potentially encounter from customers. It instils confidence and provides salespeople with the motivation, drive and enthusiasm to encourage customers to consider a new purchase.
HOST EXPERIENCE™
Your hosts are likely to be the first people your customers meet when they visit your business…
Our training enables your hosts to make the best first impression. Posture, a smile, eye contact and attitude are all processed almost instantaneously, which is why we understand the importance of that crucial first meeting and will train your hosts so they know the impact too.
DRIVING CUSTOMER EXPERIENCE™
Our programme focuses on forming a relationship with a prospective customer for every type of enquiry, be it telephone, online or face-to-face. The emphasis is very much on the experience the customer receives on a visit to the business.
Driving Remote Sales™ Programme
As part of Martec’s 2019 analytics programmes, we collected performance metrics for all sales channels, illustrating good and not so good retailer outcomes. Moreover, we know what steers a business to either extreme of this league.
“When we started our sales trainee programme there were a number of large training firms asked to tender one of whom was Martec. We awarded it to them as we felt they wanted it more and our decision has proved to be correct.
“The ideas, experience and the energy which Martec have put into the project have taken the pressure off the staff at Agnews and largely allowed us to carry on with our day to day jobs.”
~ Andrew Agnew