Before purchase, car buyers are now doing the majority of their research online and subsequently, are visiting fewer retailers. That means it is imperative your sales team makes the most of every customer who does visit your showroom. Any impression you make upon these customers are final, which is why we have developed a training programme that teaches skills that empower your salespeople to get it right first time.
These so-called ‘soft’ skills are a fundamental shift from sales methods of old when the emphasis was very much on the sales executive ‘closing the deal’. Now, sales teams who have adopted new ways of selling are far more likely to be successful.
Our training programme explores these modern sales techniques by covering how to engage customers in a face-to-face situation and explore their requirements, whilst also moving quickly to the test drive and purchase phase. Sales executives need to remember that most of the time, customers have already made up their mind themselves and therefore, the sales process needs to evolve with them.