Driving Online Performance™
Driving Online Performance™
Our Driving Online Performance™ training is aimed at sales, service, parts, customer service and marketing employees who are likely to communicate electronically to potential customers.
In this modern industry, many buyers and after-sales customers are researching online before making a purchase decision. This means that when they contact your business they are already in the buying process, with many choosing to communicate via virtual tools including e-mail, live chat and social media.
If your sales, service, parts and marketing teams are not handling these interactions effectively, you will be losing vital sales.
Our Driving Online Performance™ training programme gives your team the skills and confidence to engage in virtual conversations whilst guiding consumers along a path which is more likely to lead to an appointment booking.
The training outlines:
- How to engage in meaningful and persuasive virtual conversations
- How to persuade consumers to make an appointment via e-mail, social media and live chat
- The importance of responding quickly and appropriately
- The language to use when communicating digitally, including good grammar, accurate spelling and tone of voice
- How to balance persuasion and pressure to secure appointments
- How to reduce the likelihood of no-shows
- How to gauge reactions during online conversations and to understand the role of the ‘avatar’
Outcomes include:
- Improved customer experience
- Clear and understandable enquiry strategies
- Increased switch from text to speech
- More appointment bookings
- Greater sales numbers
- Reduced number of no-shows
