Driving Finance & Retention Performance™


Driving Finance & Retention Performance™

Retaining your customers is crucial. By undergoing Martec training, you can learn how to utilise the customers’ information from service history to knowing the time any finance agreement comes to an end in order to retain your customers in the long run.

Knowledge is power, but harnessing it to net the best result requires exceptional communication ability. Providing your team with the skills they need, via Martec training, to best manage all sales retention and renewal calls will have a positive impact on your sales targets and dealer profitability.

Picking up the phone and making contact is challenging for many. There are multiple psychological reasons why we don’t want to do it and we find ways to avoid making these calls. This programme helps your team overcome the negative connotations of so-called ‘cold calling’, turning it into a positive experience for both the customer and the sales executive.

Our training prepares salespeople for the objections they expect to encounter from customers and shows them their fears are, more often than not, unfounded. It instils confidence and provides salespeople with the motivation, drive and enthusiasm to encourage customers to consider a new purchase.

Telephone Success™ reports

Outcomes include:

  • How and when to sell PCP
  • Understanding better the customer behaviour and journey
  • How to put a retention strategy together
  • How to make effective retention and renewal calls
  • How to overcome objections
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Telephone Success™ reports