About Martec

Telephone Success™ reports

Martec Europe – Who we are, where we come from and what we offer

Who are we?

Martec Europe is the UK’s leading provider in training and software solutions for the automotive industry. We provide a wide range of services to dealers, dealer groups and OEMs.

Where do we come from?

The concept of Martec Europe was first imagined in Australia more than 50 years ago by Rob O’Connell and Mike Aitkin. Martec Europe as we know it now was then officially founded in 1991 by Ken Stuckey and soon became independent in 1998. In 2021, after 30 years in the business, we now work with several of the top 100 dealer groups in the UK and Ireland as well as a large number of motor manufacturers.

What do we offer?

Our portfolio of automotive retail solutions include sales and aftersales training programmes focusing on leadership, management, telephone handling, face-to-face and online training. Our business solution tools include our renowned and newly relaunched TelephoneSuccess™ analytics programme, lead management system Mentor.net and Aftersales analytics, AfterSalesSuccess™.

With more than 30 years’ experience, Martec Europe has become an industry leader in the provision of a range of business improvement solutions, helping retailers develop exceptional teams who deliver even better customer experiences and achieve target smashing results.

We also provide our dealer clients with a way to benchmark against each other. Drawing on our breadth of experience and wealth of data, we have developed a matrix which enables dealers to understand how their teams perform in comparison with others by brand and region, providing an essential yardstick which helps everyone raise their game, deliver even better customer experiences and attain higher levels of success.

Our leadership team and a large number of our trainers have worked in senior positions in automotive retail, which means we understand the business, inside and out.

Our dedicated team is what makes Martec different!

Meet the team