About Martec


Martec Europe – Who we are, where we come from and what we offer

Who we are?

Martec Europe is the UK’s leading provider in training and software solutions for the automotive industry, providing a wide range of services to dealers, dealer groups and OEMs.

Where we come from?

Established in 1991, as the European arm of the company first founded in Australia more than 50 years ago, Martec Europe became independent of its parent in 1998. Today, we work with several of the top 100 dealer groups in the UK and Ireland, as well as, a number of motor manufacturers.

What we offer?

Our portfolio of automotive retail solutions include sales and aftersales training programmes focusing on leadership, management, telephone handling, face-to-face and online training. Our business solution tools include our renowned and newly relaunched TelephoneSuccess™ analytics programme, lead management system Mentor.net and Aftersales analytics, Aftersales Success.

With more than 27 years’ experience, Martec Europe has become an industry leader in the provision of a range of business improvement solutions, helping retailers develop exceptional teams who deliver even better customer experiences and achieve target smashing results.

We also provide our dealer clients with a way to benchmark against each other. Drawing on our breadth of experience and wealth of data, we have developed a matrix which enables dealers to understand how their teams perform in comparison with others by brand and region, providing an essential yardstick which helps everyone raise their game, deliver even better customer experiences and attain higher levels of success.

Our leadership team and the majority of our trainers have worked in senior positions in automotive retail, which means we have knowledge and understanding that’s almost as deep as the dealers’ own.

This is what makes Martec different!

Meet the team
Telephone Success™ reports