Automotive Industry Mission Creep
The term is defined as “the effect of extra and (often) unnecessary details and tasks being added to a project, usually causing it to spiral out of control”.
Our industry is riddled with examples and in particular some job roles attract severe Mission Creep.
Is this a bad thing?
Clearly, there are roles where widening the scope creates financial efficiency and additional client and employee satisfaction. It limits “That’s not my job” and allows for a customer’s journey to be seamless and supported across the business silos.
However, there are some roles where creep can be a disaster. It has a sudden tipping point from a: efficient and effective to b: detracting and inhibiting.
Imagine the checkout staff unloading the delivery lorries in a supermarket. When there are no customers in the store it might be great and helpful, part of the together culture. However, when there is a customer in the business with a full basket, at the cash register, they must be here, on-hand or the business just stops. They can’t stay in the store room.
Like magnets and iron filings, people attract creep. The first few days of a new role are typically focussed with narrow objectives and a clean, crisp and targeted “to-do” list. Soon, true to the human nature, we are tempted to pass some of the tasks we have been burdened with, to the newbies. And if they seem keen to take them on, all the better.
More than that new people, keen to impress are likely to seek tasks to bolster their role and stature in the new team. Tasks they may like and especially tasks that appear more fun than their main ones are speedily adopted.
5 minutes in, the Brand and the Group, if there is one, will want to induct the new recruit into the umbrella organisation. This nearly always brings tasks with it and jobs of the “to-do” list.
Once the new deal maker is in the swing of the role, they will know the high’s and low’s of the position. Naturally they will look to lean more on the highs, even if the very thing you need them to focus on, is on their “low” list. Within a very few weeks, their daily behaviours will have crept from the starting position.
Is this newly formed daily routine approved by you?
Creep Critical Roles
Automotive retailers generally have a “Deal Maker”. This role is one that requires nearly 100% uptime.
Whether called a Business Manager, Transaction Manager or Sales Controller, this task, this role, has to be present, available and on point bell to bell if you are to maximise your sales opportunity.
Cleansing the Creep
Go back to the HR files and recover the original job specification or first draft job description.
Compare the day to day of your Deal Maker characters with your template. How far have they crept from position 1.?
Identify what has stolen their time and remove it. Review their occupational hobbies, their favourite tasks, and check they align. If not, strip back the unnecessary. Uncover the priorities. Maximum opportunity focus, maximum revenue focus, maximum customer experience enhancement and finally maximum time to meet prospects and customers.
No More Mission Creep.