During March four customers who were having second thoughts about buying an Audi all bought a new car from one of our Audi clients. So? That’s what dealers do isn’t it, sell cars? Yes, but the ease with which the dealer managed to make these respective sales was facilitated in no small way by Martec’s team of unsung heroes, ShowroomScout™!

Apart from delivering world class sales training to the Motor Industry, Martec Europe Limited has a Customer Contact Centre dedicated to creating extra sales.
ShowroomScout™ talk and listen to thousands of prospective buyers and use positive language and their communication skills to create a positive outcome. It’s this discourse that makes ShowroomScout™ so effective!

Allow me to explain… you know how to talk about football right? Throw in the odd “game of two halves”, and you can hold your own in any bar room back and forth, that’s discourse. It’s the set of tools we learn, that allow us to operate within certain areas of a conversation. It’s this discourse ShowroomScout™ use to load prospects with positive language, and by influencing their thoughts, this is what happened with those four customers in March. It’s very hard for an unhappy customer to remain unhappy with a stream of positive language coming at them. Who knows, perhaps this was all they needed to turn their ‘maybe’ second thoughts into ‘definitely’ third thoughts and a purchase.

Mike

This entry was posted on Tuesday, April 27th, 2010 at 3:34 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.