Demand Drives Martec Europe Expansion
Due to significant new business wins from the Vindis Group and the Essex Audi Group in the second quarter, Martec Europe has expanded their ShowroomScout™ team by 25%. Martec’s ShowroomScout™ is a value added contact centre providing outsourced lead qualification and market intelligence services to car dealerships nationwide.
Depending on dealer requirements, potential customer walk-in’s, telephone or internet enquiries are followed-up by skilled agents to determine information like, purchasing intentions, budget and competitive product considerations, information that can be helpful to sales people when closing a sale. An additional benefit to management is that the information can also highlight how well their teams are performing during the crucial first contact phase with prospects when the foundations for a great customer experience are first established.
“ShowroomScout™ is going from strength to strength. We’re finding that as market conditions have become tougher over the last three years, we’re delivering measurable return on investment to our customers and because our agents are highly skilled researchers, as well as qualifying the enquiry they are also able to have very detailed conversations around specific elements of information that our clients are requesting. We talk to around 5,000 unique consumers every month so we are able to provide really solid market intelligence to our clients.” Neil Pursell