Goals

•    Refine front end sales processes across the group
•    Improve inbound call handling techniques and increase showroom appointment levels
 
Success Story – Murray Naismith, Operations Manager

In the aftermath of the 2008/2009 credit crisis, an Inchcape Automotive Retail Australia business review identified sales process issues across the group’s dealerships. Operations Manager, Murray Naismith knew that the sales teams had great face to face selling skills as they were making their numbers, but he was also aware that there was little or no transparency to the process and therefore little way of determining efficiency and productivity. Read more…

Goals
•    Increase telephone enquiries’ conversion to Showroom appointments

Success Story – Peter Kingwell, Dealer Principal
In spite of the dramatic changes in the way consumers buy products Peter Kingwell, Dealer Principal at Yeovil Land Rover was aware that the typical new car customer journey still follows the traditional path i.e. a telephone call to the dealer followed by a showroom visit, then a test drive and purchase. He also had a feeling that his ‘call to showroom visit’ conversion rates were much lower than they should have been and felt that his team were not presenting a compelling enough case to the prospect for them to visit. Rather than react to his ‘gut feel’ Peter decided to engage with Martec Europe to suggest a solution. Read more…

As part of the ‘Get to know us’ series we have introduced you to some of our key team members.
This week you can get to know Martin Hill, one of Martec’s Training Consultants. Read more

Read more…

Sunday 17th June saw the Martec Marvels (Neil, Gavin, Pat W, Julia, Gemma L, Bob and the 2 Emma’s) take on the London to Brighton Bike Ride.

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On June 17th, the Martec Marvels will be taking part in the London to Brighton bike ride, a full 52 miles! In preparation for the big day the team have been in training since March, battling through torrential rain and the scorching sun. So far they have managed to work their way up to 40 miles! With only 23 days left, they plan to train every Saturday to reach the 52 miles in preparation for the day.

For those of us that aren’t riding, we can still help by sponsoring them at
http://uk.virginmoneygiving.com/MartecEurope if its £1 or £100 every penny counts as it’s all going to the British Heart Foundation.